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The Marketing Blueprint

By January 30, 2020 No Comments

The marketing blueprint is a 1-2 page section in additional to your feedback on your project that is custom tailored to help you achieve your goal for writing the script. The goal of the blueprint is to shine a light on the elements of a script beyond craft that can help push your project into green light territory. It is included with every Bespoke and Comprehensive notes package.

During checkout, if you’ve selected one of these notes packages, you’ll be asked the following question: What is the closest reason or goal for writing this project?

You’ll be able to choose from one of four options:

  1. To use as a writing sample to find representation or submit to a competition/fellowship
  2. To self-produce (financing already in place)
  3. To self-produce (still seeking financing)
  4. To sell to a studio or producer

Depending on your answer, in addition to the 4 pages of notes breaking down your characters, plot, dialogue, etc, your analyst will provide feedback specifically intended to help you achieve the goal you specify. Here’s a breakdown the areas you should expect analysis in the marketing blueprint. If you choose:

To use as a writing sample to find representation or submit to a competition/fellowship in the marketing blueprint section, your reader will be discussing script elements like voice, perspective, the first 10 pages, the hook, concept, world building, authenticity, and presentation.

To self-produce with financing already in place in the marketing blueprint section, your reader will be discussing script elements like theme, messaging, genre impact, plot, perspective, and target audience.

To self-produce and still seeking financing in the marketing blueprint section, your reader will be discussing script elements like budget, types of locations, number of locations, character count, socially relevant messages, target audience, and presentation.

To sell to a studio or producer in the marketing blueprint section, your reader will be discussing script elements like the hook, concept, budget, genre, genre impact, cast-ability, target audience, and presentation.