Coverage

The Marketing Blueprint

By January 30, 2020May 12th, 2021No Comments

The marketing blueprint is a 1-2 page section in additional to your feedback on your project that is custom tailored to help you achieve your goal for writing the script. The goal of the blueprint is to shine a light on the elements of a script beyond craft that can help push your project into green light territory. It is included with every Bespoke and Comprehensive notes package.

During checkout, if you’ve selected one of these notes packages, you’ll be asked the following question: What is the closest reason or goal for writing this project?

Depending on your script format, you’ll be able to choose from one of three GOAL options:

For Features:

  1. To use as a writing sample to find representation or submit to a competition/fellowship
  2. To self-produce 
  3. To sell to a studio or producer

For Television:

  1. To use as a writing sample to find representation or submit to a competition/fellowship
  2. To sell to a studio, network, or producer
  3. To use as a spec of an existing show

For Shorts:

  1. To self-produce
  2. To use as a proof of concept for a feature or to sell to a production company
  3. To use as a genre sample

So Many Ways to Use a Marketing Blueprint

Depending on your answer, in addition to the pages of notes breaking down your characters, plot, dialogue, etc, your analyst will provide feedback specifically intended to help you achieve the goal you specify. Since each Marketing Blueprint is tailored to your script format AND your specific goal, your reader will be discussing elements relevant to your circumstances. This may include anything from exploring aspects like target audience, impacts on potential financing, the hook or concept, style and tone, genre conventions, voice, perspective, where the script could find a home, and more.